![]() Homescapes and Gardenscapes ads banned by ASA after they received formal complaints from seven users. This has come as a shock for Playrix, which recently became world’s second-biggest gaming company by mobile revenue, reported by AppAnnie. These games are Homescapes and Gardenscapes. If (response & !response.error_message) else if ($('.wt-share-item').In a recent development, the ads of two popular games from the Russia-based international developer Playrix have been banned by Advertising Standards Authority (ASA). ![]() Both games are called ‘Match-3’ similar to Candy Crush or Bejewelled simple but addictive It can appeal to large masses as it uses its style of play.ĭataShareType = $this.attr('data-share-type'),ĭataPostUrl = $this.attr('data-post-url'), ![]() Because both games have reached over 100 million downloads in the Play Store. Homescapes and Gardenscapes have become very popular games, possibly due to misleading advertisements. But because the ads do not represent the games correctly and do not match the content We concluded that they were misleading.“ when using expressions It decided that ads should no longer be shown and warned Playrix that it should use the actual content of the game in future ads. RELATED NEWS 9 mobile games as fun as Subway SurfersĪSA made a statement on the subject, “We realized that users had to continue the game for a long time to access the game shown in ads.
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